Our organization aims to assist and serve those who have severe financial challenges in life.
One of the sustainability models we are engaged in now is designed primarily around the recycling community. The street recyclers are the most vulnerable within this sector and we hope to provide them with food and services to assist them in increasing their load as well as returning a higher value per load they carry.
At the moment the state of our environment and sustainable efforts are not as effective as they could be. Our initiative is important as unemployment in South Africa is steadily increasing and the cost of living becomes more of a challenge.
The number of recyclers are increasing. This can be attributed to growing number of destitute people from a weakening economy. It is vital for society to assist these people through whatever means. One of the avenues we have chosen is using our Sec 18 certification to incentivize the public including businesses to contribute to our activities. We therefore envision the business model to reach a higher number of people over a wider area. At the moment our goal is to assist those located in the Johannesburg region. Once we have achieved a good level of process management the organization envisions expanding to other metropolitan areas in South Africa.
Within Johannesburg we have a central location where the goods will be disbursed and recycled material collected. We hope to reach over 500 people, collect over 200 tonnes of recyclable material and distribute a 1,000 tonnes per month.
Our target market are the informal recyclers. The demographics of these individuals are primarily black males, between 18-40 years of age with little or no educational background. We hope to address their needs by providing them with discounted food and services, where they traditionally use the funds received to buy food at market value.
Our vision is to change the perception of waste. One person may see a plastic bottle as dirt but there are thousands of people who see it as a recyclable or re-generational resource. The idea of dirt and garbage needs to be redressed to evoke an idea of recreation. The volume of lost potential in traditional refuse can assist thousands of people by providing basic food items and services.
Society has the skills and knowledge to reuse material and is aware of the benefits this has for the greater society. It is up to us to put in the effort and realize our duty to those less fortunate.
Motivation We at Food for Good are extremely excited about our venture. Not because the work is easy, which is won’t be, nor because it is not costly, which it will be. But because we have the ability to aid one of the most labor intense activity South African’s are engaged in right now. Imagine dragging between 60-100 kgs of plastic which took hours to collect. You have to walk on roads, often with no signage making your passage dangerous. The conditions are horrid with no security and little reward. The average recycler earns R120 per load. This load which takes an average of 5 hours to collect. Are we passionate about assisting the poor? Definitely, the question we need to ask is why everyone else isn’t.
If there is one message we would like to get out there is this, Equity is equality. There is no point in one person living a luxury life while your neighbor literally starves. This goes against the fundamentals of human development and should be discouraged in all circles of interaction. South Africa today is poorer and more destitute than South Africa in the apartheid days. This cannot be and should never be. There should never be a day when a person who was segregated for their being said they were better off in policy which discriminated against their being.
The vision I employ is far bigger than ourselves, as the stewards of Food for Good. The vision addresses human development in a resource rich nation where the disparity between rich and poor is morbidly apparent. This concept is small but can have massive impact.
The concept we employ is simple and easy to understand. There are however certain levers we hope to exploit in order to fully utilize our activities.
We require support in the following areas:
- Food donations
- Recycling equipment
- Transport and logistics
- Operational support
We will supply section 18 certificates where the supply warrants it.
Kindly help us with our mission to achieve a common goal.